Meta Ads case study / 02

Efficient Conversations
documented by the platform.

A second high-volume Meta Ads snapshot recording 6,139 messaging conversations at PKR 33.09 per conversation.

Messaging conversations6,139
Cost per resultPKR 33.09
Amount spentPKR 203,131.52
Reach1,146,555
Impressions2,994,121

01 / What the evidence shows

A clear result snapshot.
No inflated conclusion.

Objective

Messaging conversations

The platform capture identifies the optimization result used for this campaign record.

Outcome

6,139 messaging conversations

The result and cost are reported exactly as visible in the supplied campaign evidence.

Interpretation

Useful signal, defined boundary

The visible result supports a cost-efficiency claim for platform-recorded messaging conversations only. Conversation quality and commercial outcome require separate CRM evidence.

02 / Evidence ledger

Campaign records connected
to this case.

All values are transcribed from the supplied Meta Ads screenshots. “Cost” means the platform cost per recorded result.

CaptureObjectiveResultCostSpendReachImpressions
06Messages169 conversationsPKR 34.46PKR 5,823.4461,62168,396
07Messages206 conversationsPKR 35.12PKR 7,235.7233,67647,035
08Messages67 conversationsPKR 37.22PKR 2,493.7416,18420,265
09Messages426 conversationsPKR 42.85PKR 18,252.34149,445184,031
10Messages6,139 conversationsPKR 33.09PKR 203,131.521,146,5552,994,121
11Messages5,901 conversationsPKR 34.34PKR 202,617.481,239,0742,045,757

03 / Original supporting captures

Source evidence stays
open to inspection.

These owner-supplied Meta Ads captures support the documented results. Open any image to inspect its visible fields.

Meta Ads capture 10: 6,139 conversations, PKR 33.09 cost per result, 1,146,555 reach and 2,994,121 impressions
Capture 10 / Messages6,139 conversationsPKR 33.09 per result · 1,146,555 reach
Meta Ads capture 11: 5,901 conversations, PKR 34.34 cost per result, 1,239,074 reach and 2,045,757 impressions
Capture 11 / Messages5,901 conversationsPKR 34.34 per result · 1,239,074 reach
Meta Ads capture 06: 169 conversations, PKR 34.46 cost per result, 61,621 reach and 68,396 impressions
Capture 06 / Messages169 conversationsPKR 34.46 per result · 61,621 reach
Meta Ads capture 07: 206 conversations, PKR 35.12 cost per result, 33,676 reach and 47,035 impressions
Capture 07 / Messages206 conversationsPKR 35.12 per result · 33,676 reach
Meta Ads capture 08: 67 conversations, PKR 37.22 cost per result, 16,184 reach and 20,265 impressions
Capture 08 / Messages67 conversationsPKR 37.22 per result · 16,184 reach
Meta Ads capture 09: 426 conversations, PKR 42.85 cost per result, 149,445 reach and 184,031 impressions
Capture 09 / Messages426 conversationsPKR 42.85 per result · 149,445 reach
Original screenshotsSwipe or use the controls

Evidence boundary

What we can claim.

  • Platform-recorded campaign result
  • Visible cost per result and spend
  • Visible reach and impressions where supplied

What we do not claim

What remains unverified.

  • Revenue, ROAS or sales
  • Lead or conversation quality
  • Client identity or wider business outcome

Your campaign

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attention to action?

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