Meta Ads case study / 01

Messaging at Scale
documented by the platform.

A Meta Ads campaign snapshot documenting 6,418 messaging conversations at PKR 40.05 per conversation.

Messaging conversations6,418
Cost per resultPKR 40.05
Amount spentPKR 257,056.30
Reach1,505,999
Impressions2,720,894

01 / What the evidence shows

A clear result snapshot.
No inflated conclusion.

Objective

Messaging conversations

The platform capture identifies the optimization result used for this campaign record.

Outcome

6,418 messaging conversations

The result and cost are reported exactly as visible in the supplied campaign evidence.

Interpretation

Useful signal, defined boundary

The capture demonstrates high-volume message generation at a recorded unit cost. It does not establish revenue, lead quality or sales without downstream business data.

02 / Evidence ledger

Campaign records connected
to this case.

All values are transcribed from the supplied Meta Ads screenshots. “Cost” means the platform cost per recorded result.

CaptureObjectiveResultCostSpendReachImpressions
02Messages1,004 conversationsPKR 49.40PKR 49,597.27325,677461,283
03Messages585 conversationsPKR 40.89PKR 23,918.86106,786153,985
05Messages6,418 conversationsPKR 40.05PKR 257,056.301,505,9992,720,894

03 / Original supporting captures

Source evidence stays
open to inspection.

These owner-supplied Meta Ads captures support the documented results. Open any image to inspect its visible fields.

Meta Ads capture 05: 6,418 conversations, PKR 40.05 cost per result, 1,505,999 reach and 2,720,894 impressions
Capture 05 / Messages6,418 conversationsPKR 40.05 per result · 1,505,999 reach
Meta Ads capture 02: 1,004 conversations, PKR 49.40 cost per result, 325,677 reach and 461,283 impressions
Capture 02 / Messages1,004 conversationsPKR 49.40 per result · 325,677 reach
Meta Ads capture 03: 585 conversations, PKR 40.89 cost per result, 106,786 reach and 153,985 impressions
Capture 03 / Messages585 conversationsPKR 40.89 per result · 106,786 reach
Original screenshotsSwipe or use the controls

Evidence boundary

What we can claim.

  • Platform-recorded campaign result
  • Visible cost per result and spend
  • Visible reach and impressions where supplied

What we do not claim

What remains unverified.

  • Revenue, ROAS or sales
  • Lead or conversation quality
  • Client identity or wider business outcome

Your campaign

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attention to action?

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